KININAL
We wanted to revive a deserted museum and create a new industry in the area. Uozu City, Toyama Prefecture. In a small city 2.5 hours from Tokyo, with a population of about 40,000, and an 18-minute walk from the station, the Uozu Buried Forest Museum is quietly built.
Art Direction, Graphic Design, Interior Design
TOKYO BOUSAI
We collaborated with Dentsu in designing and editing the disaster prevention book "TOKYO BOUSAIi", which was distributed to all households in Tokyo exceeding 6.6 million people, issuing 8.03 million copies. Considering this book to be a universal design, we used warning colors of yellow and black stripes as the key colors, so they can be easily found when needed, using manga to simulate disasters that clearly illustrated various methods.
Graphic Design, Branding, Editorial Design
THE SECOND AID
Upon collaboration with Kohshin Trading Company in Sendai, Japan, NOSIGNER designed the disaster kit called “THE SECOND AID.” This disaster kit reflects the output of “OLIVE,” a wiki-style web product launched by NOSIGNER just 40 hours after the Great East Japan Earthquake, in order to share tips and knowledge useful in the event of a disaster.
Graphic Design, Packaging, Product Design
PLOTTER
The branding of the stationary that stands in the center of organizer notebooks, created in collaboration with Designphil, who has many fans from brands such as “midori” and “traveler’s note”.
Branding, Product Design, Graphic Design
CAR EMERGENCY BOX
"CAR EMERGENCY BOX" is a car-accident-prevention-kit as a series of "THE SECOND AID," a disaster prevention kit upon collaboration with Kohshin Trading Company in Sendai, Japan. The kit reflects the developer's actual experience that he was stuck in a car due to a snow storm.
Graphic Design, Packaging, Product Design
YAMAMOTOYAMA
This is the rebranding for the traditional Japanese tea maker that was first to sell green tea in Japan, established in Tokyo in 1960. We based the redesign of the package, website, and other collateral on the logo and font originally used during the Edo era. For this project, we studied very deeply about Japanese tea and calligraphy.
Branding, Packaging, Graphic Design
OLIVE
OLIVE is a wiki-style web project that was launched just 40 hours after the Tohoku Earthquake and Tsunami. With the objective of sharing do-it-yourself tips and tutorials to benefit refugees, the site immediately spread with ideas and knowledge from all over the world.
Interaction Design, Entrepreneurship, Creative Direction
OHKAWA PRINTING CO., LTD
Ohkawa Printing’s rebranding consists of a wide range of collateral in addition to their website, including their logo which is a mixture of their former emblem and a sign of printing quality “trim marks,” a selection of typefaces that express the link between the spirit of Ohkawa Printing and the Blues, business cards that express the personalities of each employee, signage, and more.
Art Direction, Graphic Design
KINOWA
A super sustainable furniture will be a furniture using ecological materials without exhausting any wastes through production process. KINOWA is a furniture brand using timber from forest thinning in Japan. KINOWA BEAM is an LED lighting apparatus, simply using a standard timber. BEAM is designed to be flexible for users to modify freely, which can be nailed anywhere other than the LED part. As it is modified at a minimum, BEAM is not only sustainable but also reasonable.
Product Design, Furniture Design, Graphic Design
MIKADO LEMON
Designed for the Japanese sparkling sake " MIKADO LEMON SPARKLING" which aims at creating a new market by offering a new way of tasting Japanese sake. It is decorated with a whole peeled organic lemon rind grown in Japan. It shows the real surface of its embossed skin by UV printing, expressing natural freshness. Having the design not only easy to understand intuitively, but also luxurious like a high-class champagne bottle, it will give an impact on the current shrinking market of Japanese sake and create new fields.
Branding, Visual Effects, Packaging
NISHIRI HAKKO SEIKATSU
We to rebranded NISHIRI's brand "Hakko Seikatsu" (meaning "Fermentation Lifestyle" in Japanese), providing fermented foods using healthy vegetable lactic acid bacteria called "Labre lactic acid bacteria". As by the brand name, with the topic of bringing fermented foods and everyday life closer together, we are deeply involved in product development to accelerate innovation from this long-established company.
Art Direction, Graphic Design, Packaging
{tabel}
We designed packages for {tabel}, a brand to introduce Japanese original herbs and wisdom of living. The package is illustrated with each distinctive color (pink, greenish yellow and blue) and picture of each herb like a plant specimen, which delivers you an image of smart/professional research on herbs.
Graphic Design, Branding, Packaging
THE MOON
The so called Supermoon – the lunar occurrence on March 19th, 2011 in which the moon appeared 14% bigger and 30% brighter – shined down on the people of Japan, inspiring them to believe, and have hope for, rebuilding what they had lost just over a week ago. The Moon is a topographically-accurate LED light that was created based on data retrieved from the Japanese lunar orbiter spacecraft Kaguya.
Industrial Design, Furniture Design, Product Design
EVOLUTION THINKING : Integration
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things? Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. ‘Evolution Thinking’ is a methodology of creativity for education, to learn the ways of thinking, from nature. We will continue to provide ‘Evolution Thinking’ as a program to nurture innovators that change society.
Art Direction, Graphic Design, Exhibition Design
EVOLUTION THINKING : Transformation
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things? Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. ‘Evolution Thinking’ is a methodology of creativity for education, to learn the ways of thinking, from nature. We will continue to provide ‘Evolution Thinking’ as a program to nurture innovators that change society.
Art Direction, Graphic Design, Exhibition Design
SPACE SPACE
"I could not see the border line from outer space." Mamoru Mori / astronaut 「宇宙からは国境線は見えなかった。」 毛利衛 / 宇宙飛行士 Many astronauts around the world testified that they changed their perception of the world significantly, released from various fixed ideas, after seeing the earth from outer space. For example, Japanese astronaut Mouri Mi said "From the universe, I could not see the border line". Although it may not be easy to go to space, it may be possible to reproduce such experiences. Therefore, we decided to precisely reproduce the night view of the Earth from 3000 km above the sky using tens of thousands of light sources. 世界中の多くの宇宙飛行士が、様々な固定観念から開放された宇宙からこの地球を見たあと、世界の認識を大きく変えたと証言しています。例えば日本人の宇宙飛行士、毛利衛は「宇宙からは国境線は見えなかった」という言葉を私達に伝えてくれています。簡単に宇宙に行くことは出来ないかもしれないけれど、そんな体験を再現することは出来るかもしれない。 そこで私達は、上空3000kmから見た地球の夜景を数万個の光源を使って精密に再現することにしました。
Exhibition Design, Sculpting, Set Design
EVOLUTION THINKING : Anatomy
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things? Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. ‘Evolution Thinking’ is a methodology of creativity for education, to learn the ways of thinking, from nature. We will continue to provide ‘Evolution Thinking’ as a program to nurture innovators that change society.
Art Direction, Creative Direction, Exhibition Design
ZENBLACK
Black on a molecular level. One of the blackest substances on Earth, “ZENBLACK.”​​​​​​​ With the spread of ZENBLACK, we wanted all designers to believe in the expansion of possibilities of the color black.​​​​​​​ Rather than looking at black as a colour, we can in other words look at it as an optical property, by looking into how we can make light be “nothing”. Utilizing Japan’s nano technology, we used carbon tubes where we were able to put into actualization a black paint much blacker than the normal.​​​​​​​ The profound color of black has been fascinating people since ancient times. Black can be paraphrased as optical property of how much light can be eliminated rather than color. Among the spirituality of absence, Asian sensibility is packed. With Japan's nanotechnology, One of the most darkest substances on the earth was realized here, much blacker than usual black. By making an analogy to "ZEN" spirit and aesthetics, we call this ZENBLACK, as a profound and pure black.​​​​​​​
Art Direction, Exhibition Design, Set Design
SACHI HOUSE
A triangular building, on a triangular site. The exterior wall is made of the outer layer of the tree that is usually thrown away. For the interior, we used the materials inside of these as squared blocks - an architecture perfect for the local ecosystem.  This is a welfare facility that feels like “home”, to foster hostpitalized patients as a community - like one big family. In a necessary space for living for these patients, they unfortunately may find themselves in an inorganic space. For this we applied this function to the space to feel and regain respect for themselves, where at the same time a place for the nurses to relax. A building compatible for both like a two-family house.
Architecture, Art Direction
EVOLUTION THINKING : Evolutionary Tree
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things? Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. ‘Evolution Thinking’ is a methodology of creativity for education, to learn the ways of thinking, from nature. We will continue to provide ‘Evolution Thinking’ as a program to nurture innovators that change society.
Art Direction, Creative Direction, Exhibition Design
EVOLUTION THINKING : Texture
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things? Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. ‘Evolution Thinking’ is a methodology of creativity for education, to learn the ways of thinking, from nature. We will continue to provide ‘Evolution Thinking’ as a program to nurture innovators that change society.
Art Direction, Graphic Design, Exhibition Design
EVOLUTION THINKING : Fluidity
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things? Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. ‘Evolution Thinking’ is a methodology of creativity for education, to learn the ways of thinking, from nature. We will continue to provide ‘Evolution Thinking’ as a program to nurture innovators that change society.
Art Direction, Creative Direction, Exhibition Design
aeru
Make the market of traditional industry for most sensible customers: infants. We support the social entrepreneur of traditional craft brand 'aeru' for infants 0 to 6 years old from establishment, and we are doing design direction of product and branding. To deliver traditional industries to children and get familiar with them from childhood is nothing other than creating future customers.
Architecture, Interior Design, Furniture Design
Anything
NOSIGNER designed the package of "Anything," the brand of traditional-Japanese-style aprons. The paper bag, originally used for rice, illustrated with the apron provides an actual image of how to wear it and its lineup.
Graphic Design, Illustration, Packaging
AIOEBI
To establish the technique of farming shrimp of the world, in the small town「秋穂」(Akiho) that even Japanese people found hard to read. We wanted to establish a top quality prawn brand, communicate that this is the world's origin of aquaculture, and revitalize the area. The brand "Aioebi" is established. Awareness in the region is rising, and repeaters are increasing. 2018. Two years have passed in parallel with the regional change and success, and recognition as a regional brand has gradually been recognized, where fortunately we hear repeaters have increased. It is now enjoyed by people all over the country as a popular “Furusato nozei”, which is a tax reduction process for tax payers who decide to donate to local municipalities in Japan.
Architecture, Graphic Design, Illustration
warew
Branding and design for skin-care brand called “warew” which means “Japanese Style”. “warew” is careful in selecting domestic and natural materials and aims to be a new standard for Japanese beauty. We chose a deep vermilion and pure white as brand colors, because of the composite of a shiromuku, a white dress kimono, which is used when the women is known as being the most beautiful, a bride. These colors represent Japanese beauty. The Symbol mark illustrates how to extract the essence of Japanese beauty, symbolized by the national flag symbol. It also looks like a hand mirror which is strongly related to the beauty of women. The products are designed from the behavior of Japanese women. “warew”s concept is made to expresses your inner beauty while you use their skin care products. Your behavior changes naturally, dignified and beautiful because you find your center of gravity, like it does when you put on the “obi”. This brand is derived from the Japanese unique aesthetic “wabi-sabi” which is the idea that beauty exists in simplicity or in the invisible spirit.
Art Direction, Branding, Packaging
OCICA
We designed a deer leather pen case as the second product for the OCICA project. OCICA is a handicraft brand of Oshikahantou in Ishimaki city of Miyazaki prefecture. As their name shows, Oshikahantou in Ishimaki city of Miyazaki prefecture, is a region where many deers inhabit this region. The wild deer leather used are natural, where this pen case was produced in collaboration with local fishermen. Depending on the area of the leather, its’ characteristics are all expressed differently, visible through scratches and also its’ unevenness. This envelope motif is used not only in this form, but also as a 2 way in which it can also be rolled into like a newspaper with the included repair thread of the fishing ports. This therefore can be used depending on its’ capacity and application in separate ways. Each one is handcrafted and carefully sewn, where each pen case is produced as work for people with disabilities at welfare work places in Oshikahantou.
Packaging, Crafts, Jewelry Design
Yokohama DeNA Baystars
NOSIGNER designed the logo and whole branding for a life style brand "+B" run by Yokohama DeNA Baystars with the concept of "adding baseball to daily life." We designed baseball and sport inspired life-style goods as well as their shop, coffee counter, website etc.
Graphic Design, Art Direction, Branding
SALA SUSU
NOSIGNER has been in charge of branding for the handmade fashion brand, ”SUSU -JOURNEY FROM / TO CAMBODIA,” and designed their items. Community factories in Cambodia which Kamonohashi Project [International NGO] has supported produce items of SUSU. When someone is faced with a challenge, Cambodians express their support with the word “SUSU!”. The products are all handmade by women in Kchass village in Cambodia. "SUSU" hopes to support these women on their journeys to a brighter future by empowering them to earn a stable income making authentic handcrafted products. NOSIGNER also designed the store located in Siem Reap.
Branding, Entrepreneurship, Crafts
EVOLUTION THINKING : Force
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things? Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. ‘Evolution Thinking’ is a methodology of creativity for education, to learn the ways of thinking, from nature. We will continue to provide ‘Evolution Thinking’ as a program to nurture innovators that change society.
Art Direction, Creative Direction, Exhibition Design
EVOLUTION THINKING : Pattern
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things? Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. ‘Evolution Thinking’ is a methodology of creativity for education, to learn the ways of thinking, from nature. We will continue to provide ‘Evolution Thinking’ as a program to nurture innovators that change society.
Art Direction, Graphic Design, Exhibition Design
OBI
OBI is a screen made of  bamboo, by using traditional skill “Shinshi-bari” which was used when we dry cloths, it achieves a flat smooth surface. This large size screen is supported only by the tension which is made by the sticks of bamboo. Around the bar the needle attaches both ends into the cloth while bending the bamboo. This structure is easy to set up and deconstruct. OBIは、日本のクリエイディブを発信するAODJの展覧会のためにデザインした、竹で作られたスクリーンです。反物を乾かすときに使われた伝統技法「伸子張り」を用いて、理想的な平滑面を生み出しています。両端に針がついた竹丸棒をしならせながら布に刺し、その張力のみで長さ12mの巨大スクリーンを構成しています。組立が容易なだけではなく、ノックダウンし再び他の会場で展開することが可能です。日本から発信するクリエイティブの展示空間を、我々のルーツとなる伝統から作り上げました。
Art Direction, Set Design, Interior Design
FLUOLESS
FLUOLESS Is it possible to make a design with high purity that appeals to the human heart again from the discarded fluorescent lamp? This project is an experimental project that uses discarded fluorescent lights as a material for space design. The name FLUOLESS stands for the meaning of a complete one (FLOWLESS) by a lost (LESS) fluorescent light (FLUORESCENT). 廃棄された蛍光灯から、改めて人の心に訴えかける高い純度を持ったデザインを作ることはできるでしょうか。本プロジェクトは、廃棄された蛍光灯を、空間デザインの素材として利用する実験的なプロジェクトです。FLUOLESSという名前は、無くなった(LESS)蛍光灯(FLUORESCENT)による、完全なもの(FLOWLESS)という意味を表しています。
Art Direction, Architecture, Exhibition Design
MOZILLA FACTORY SPACE【OPEN SOURCE】
We designed Mozilla Japan’s new office ground floor, Mozilla Factory Space, based on the idea of Open Source. Mozilla Japan is part of the Mozilla Foundation, which has promoted the idea of open source and open source software. “Open Source” is a movement to open the source code of software. It enables everyone to use that software and participate in its improvement. This movement has made it possible to continually develop high-quality software on a budget. This office is constructed by using common products such as corner modules or plastic pallets, exploring the concept of “Open Source Furniture.” Because general products are used and all drawings are uploaded to the web, it is possible for anyone to make this functional office furniture inexpensively.
Architecture, Interior Design, Furniture Design
Oyatsu TIMES
JR East Group (East Japan Railway Company) releases the "Oyatsu (Japanese for "snack") TIMES" series, the original products from the “NOMONO” project which aims for the rediscovery of communities in Japan. Eisuke Tachikawa has joined as a general producer of the product planning team,“NOMONO” direction unit. Working with local producers who offer local foods and cultures around East Japan area, original snacks from those regions and new packages have been created. Also, purchasing these supports the local areas. Pocket-size, colorful package illustrated with local information will make your travel more enjoyable.
Graphic Design, Art Direction, Packaging
Amorphous
It is a unique installation titled "Amorphous" where you can experience the amorphous molecular structure of glass in a model one billion times its actual size. Around 5,000 pieces of thin, chemically strengthened glass developed using AGC's cutting-edge tech are used to create it. It reveals the incredibly rich and complex microcosm inside glass using the latest glass tech and a beautiful interplay of light. As your gaze glides over each piece of thin, chemically strengthened glass dancing in the space, you will be amazed by its rich, expressive appearance, which comes from being finished with the latest tech to create a wide range of textures. Every angle reveals a different hue, and every surface beautifully reflects the light. Though you can clearly see your own reflection in it as though looking in a mirror, you can also see through it to admire the scenery on the other side. This gigantic model of glass's molecular structure is a showcase filled with futuristic glass tech. Made of light, flexible, expressive glass, the installation inspires us anew and shows us the future possibilities created through a synergy between natural science and advanced technology. HTTP://WWW.AGC-MILAN.COM
Sculpting, Fine Arts, Set Design
OLIVE
Graphic Design Street Art Interaction Design
KANPYO UDON
We designed the packaging for “Kanpyo Udon”, which refers to udon noodles that are blended with powder from “kanpyo,” dried gourd strips. We were given the challenge of designing packaging that would impact not only the way udon is branded, but lead to the future of branding for “kanpyo.” With the new combination of Kanpyo and udon, there was a need for a sense of familiarity and memorability along with elegant qualities that would rival other udon selected by high-class restaurants. We fulfilled these conditions through the creation of a kanpyo character drawn in a Japanese calligraphic style on traditional Japanese “washi” paper. Designing with a great attention to detail, the package gives kanpyo udon an essence of high quality and beauty as udon, not just character goods.
Character Design, Packaging, Product Design
ARBORISM
Arborism is a table which has tree formed legs. The design of these unique legs has been configured by the fractal algorithm called “Tree Curve.” Therefore, the design is an exact reproduction of the branch structure of real trees. The interesting factor of this design process is that it was completed not by the arbitrary work of the designer but by the natural logic of nature. It seems like human beings who live in urban cities have forgotten about the existence of nature. With Arborism we suggest the rehabilitation of nature for them, by bringing a products that hold this natural logic, into their lives.
Industrial Design, Furniture Design, Product Design
CARTESIA DRAWER
Named after the Cartesian coordinate system, we created a set of drawers that open in two directions. We designed a new mechanism that allows different cases to be opened at the same time, making it ideal for corner spaces. HTTP://COLORS-CC.NET/COLLECTIONS/CARTESIA
Furniture Design, Crafts, Product Design
Cartesia Desk
A business desk born from a bidirectional drawer system that was developed in collaboration with artisans from Tokushima. The new system enables multiple drawer levels to be utilized at the same time, but also decreases the amount of hard-to-reach areas. A built-in power cable box and plenty of storage space will give you and your desk more flexibility. 徳島の木工家具ブランドの一つとして、職人と開発したカルテジア。引き出しに続いて、デスクが生まれました。従来では不可能であった2方向に動かせる引き出しにより、複数の段を同時に使用できます。収納しやすい領域を拡張し、ステーショナリーの収納に便利なラックを2段と、書類などもしまえる大きめのラック1段を備えています。パソコン等を置いた時にコードを収納する空間も設けています。
Art Direction, Furniture Design, Product Design
LECO
LECO utilizes domestic lumber in an indoor plant showcase. There is a demand for indoor furniture designed to showcase vegetables and plants. We have designed a system using the domestic lumber and impeccable woodworking techniques of Tokushima. We aim to reenergize the industry and invigorate the declining domestic furniture market by applying domestic lumber and superb craftsmanship to a wide range of products. LECO serves as a connection between two Tokushima industries: LED and woodwork.
Art Direction, Product Design, Creative Direction
minim chair
Maximum impact through minimal materials. Lines and surfaces come together to form this minimal chair. Its contour is defined by a steel elasticity, while the fabric and leather conform to a classic, stackable, ergonomic chair.
Art Direction, Product Design
SCALES
We designed a signage campaign for a private preparatory school that caters to reclusive students who refuse to go to school. Rulers are incorporated throughout the signage as a graphic device, representing the growth potential of the students. In the entrance is a gigantic ruler in 9 different measurement units including the imperial system, the metric system and indigenous Japanese units. Upon entering the school, students can measure themselves in a host of different units – even those they are unfamiliar with – which help to foster an understanding of different units and perspectives.
Art Direction, Interior Design, Creative Direction
ASIAN ASI
NOSIGNER directed the naming and design of the canned Asian food, “ASIAN ASI.” With a new method called “BOWL IMITATION (a can imitating a bowl),” NOSIGNER promoted a new design format of canned food, which has never been used for designing cans before. Most of the existing food cans are designed with pictures and words printed on both the top and side, causing the product information to overlap. As for “ASIAN ASI,” elements are demarcated – the top of the can is decorated with an overview picture image of the food while its side shows the element of the brand appeal. It was created with an attractive design to be well displayed in stores, making people want to take a better look at the can with their hands like holding a bowl.
Branding, Creative Direction, Packaging
NikkeiBP Marketing Award 2015
NOSIGNER designed the trophy and booklet of "NIKKEI BP Marketing Award" which evaluates the creativity and innovativeness of marketing activities. Reproducing exploding liquid in three dimension with physical calculation, the form of trophy keeps its beautiful moment by using 3D printing technology. It symbolizes innovative thinking which requires for marketing and management and explosion of creativity; it qualifies for prizewinners of NIKKEI BP Marketing Awards.
Art Direction, Product Design
TECHTILE #1
Art Direction, Exhibition Design, Creative Direction
TECHTILE #3
We collaborated with haptic media researchers to create the space design for TECHTILE #3, an exhibition at the K gallery held from February 26 – 28, 2010. With the help of 20 participants aged from 10  to 40 years old, we took over 200 different textures collected in Tokyo and transplanting them into aluminum foil. In other words, the space was not “designed” in the traditional sense of the word. Rather, it came together based on the collective intelligence of the group. The exhibition helped elevate our awareness. Textures that typically remain hidden were brought into focus when transferred to aluminum foil. We aimed to visualize the invisible – editing the creativity of the group and consequently designing the tangible and intangible.
Art Direction, Creative Direction, Exhibition Design
TECHTILE #4
TECHTILE is an activity to reaffirm the value of our haptic sense based on Japanese latest research for tactile engineering. This activity aims to approach the new future of haptic engineering, through connecting people and works from Art, Design , Science, and Engineering. We usually have been less-conscious about our sense of touch. But as you may know, tactile sensation is much relate to our essential motivation. You would realize a new concept of values and alternative point of view for the world through an awareness of tactile sensation.​​​​​​​ We created a space design for the symposium held by “TECHTILE”, an activity that created new values in terms of focusing on sense of touch, by using cutting-edge technology. We decorated the hall with balloons of 6 meter high, indicating sense of touch, and a sense of being invisible with the presence of a visible object.  ​​​​​​​ HTTP://WWW.TECHTILE.ORG/
Art Direction, Creative Direction, Exhibition Design
Prussian Blue Device Exhibition
We designed the space and installation art for the Prussian Blue Device Exhibition, an exhibition connecting Japanese art and design, which shows the latest Japanese patent technology. Prussian blue device changes its color gradually from blue to colorless by external stimulation, such as electricity. We made the blocks to show the molecular structure and devices that change their color by a switch, to show how to work these devices. These exhibits were arranged on the top of fixtures of steel rod made up in a lattice pattern, which imitated the molecular structure of that device. We also made a 2m cubic display as an installation to show technical possibility through change of that color.
Art Direction, Exhibition Design, Set Design
DRIP GRIP
We suppose you have had the experience to drop your mobile phone at least once. “Drip Grip” is a collection of water drop shaped slip stoppers for mobile phones. When we notice the existence of water drops, we rarely see a single drop. It seems like drops of water are almost transparent in our daily lives. “Drip Grip” resembles a phenomena of nature; present on the surface of your mobile phone transparently, almost invisible in order to protect your phone from dropping.
Product Design, Industrial Design, Creative Direction
Handmade Structure
We managed art direction and venue arrangements for “Handmade Structure,” an exhibition that gestured towards new attractions within paper, from the point of view of structure. For the direct marketing materials and the sample book, we chose a folding process. The finished product resembles a wooden shingle construction. Assembling the materials communicated the concept of the exhibition itself. The exhibition was held at Takeo Co., Ltd.’s showroom space, Mihoncho Honten. The shingle-like construction was used for the venue as well to express the many possibilities that are born when structural design and paper come together.
Graphic Design, Pattern Design, Print Design
MAG CONTAINER
Beautifully crafted by artisans from Tokushima, these wooden stationary boxes magnetically connect. Designed in shapes of 30-degree increments – an equilateral triangle, a square and rhombus – the boxes freely come together to create geometric forms that act as pen stands, trays, or anything you need them to be.
Product Design
SQUARES
Squares is a cabinet of perfect rectangles, which by definition, is a rectangle built from squares of all different sizes. The sparkling surface is the result of unique polishing technique using sheepskin. The magical cabinet incorporates a traditional craftsman’s trick in which you unlock the draws by opening the center drawer.
Furniture Design, Crafts, Product Design
XY
XY is a design prototype inspired by the forms that result from connectedness. Whether it’s our bone structure or the roots of a tree, similar forms can be observed in things that connect. XY is not only a structure to keep your earphones tangle-free, it also splits sound between 3 people. In its connectedness lies the potential for new forms of communication.
Product Design, Art Direction, Creative Direction
UNIT
UNIT is a series of interior furniture, that is made to the same specifications. Combine the chair and the 10w table – they transform into a bench. Combine the stool and the chair – they become a low table. This series is a flexible interior solution that can be used in numerous ways.
Product Design, Furniture Design, Crafts
SUMI
SUMI is a small wooden box, a geometrically re-designed “Yusan-bako”, a traditional picnic/sweets box indigenous to Tokushima prefecture. This is a three-tiered food box with a two-tiered outer box intended for portable use. The traditional “Yusan-bako” has two holes on both sides of the outer box, and therefore requires you to use both hands to open. However, Sumi allows the user to pull the inner boxes by one hand only.​​​​​​​ Japan is facing a loss of outstanding works by traditional artisans, due to the exponential growth of the production of consumer goods. To uphold both the artisans’ traditional craftwork and local industry, NOSIGNER collaborated with the woodwork artisans in Tokushima to produce Sumi. We hope this contributes to the betterment of the situation faced by these artisans.​​​​​​​
Art Direction, Product Design, Entrepreneurship
WATERFUL
Waterful is an installation consisting of a table with 1000 glasses full of water. It was unveiled at DETOUR 2010, Hong Kong’s annual design event. Organized by the HONG KONG AMBASSADORS OF DESIGN, DETOUR 2010 aims to showcase Hong Kong as a regional creative hub by featuring young and emerging creative talent. The event was held in partnership with Japan and took place in a prison. Appropriately, the theme was “Not Guilty.” Japan’s sub-theme, dubbed “Not Guilty – Pure Water Design” attempts to reconcile our current environmental concerns – resources, food, water, energy – with Japan’s perfectionist aesthetic, such as their delicate eye for materials, simplicity and balance in form and shape.
Art Direction, Exhibition Design, Creative Direction
CHARCOAL CANDLE
The design of CHARCOAL CANDLE is based on humans who, once upon a time, were lighting fires in the woods to drive away the darkness and coldness of the night. While modeling the wax, it was blended with charcoal. Please enjoy the time the coal is gradually being dissolved in the liquid.
Industrial Design, Crafts, Product Design
HK GRAVITY PEARL
Taking advantage of the collective wealth of knowledge of the artisans of Izumi – the group who first created artificial pearls in Japan – we designed “Gravity pearls” for HK (pronounced haku). The magnets embedded within the artificial pearls allow it to transform from a necklace to an earring, to a ring and to a broach. Coming together to resemble a cluster of bubbles, the pearls stand alone, not as copies, but as a unique product, proud of its artificiality.
Jewelry Design, Packaging, Product Design
ONE&DOT
Utilizing the sophisticated technique of chasing (creating hand-embossed metal fittings) possessed by the artisans of Sendai Tansu (drawers), we have designed a paper knife in the calligraphic standard Chinese characters “一 (one)” and “、(comma)”as they are. We have encased the techniques of line carving and filing, two traditional skills by hand that have now become extremely rare, in this timeless form.
Crafts, Typography, Product Design
22141231
The latest object by NOSIGNER, that appears to be a sun, is the new mirror installation for the Taro Horiuchi’s Spring and Summer collection. The concept of the collection was inspired by ‘Sun and Blood.’ For realizing the concept, we used electronically controllable LED technology, that allows projection of organic light – referring to the Sun’s corona.The diffused light is created by a special kind of aluminum foil which allows the reflection of varying projections, so that you will never see the same light pattern on the wall. 22141231 is the title of this work, that was named after the perfect solar eclipse that will appear about 200 years later. 22141231 is a permanent installation at the Taro Horiuchi shop.
Furniture Design, Sculpting, Fine Arts
PUBLICUS
The branding for a project with the concept, “new public commons,” and a sign plan of the renovation office which will be used as their base. Because the project is a thought-provoking one about the fundamental meaning of “public”, we have named it “PUBLICUS” which is the etymology from Latin; further, to represent various aspects of the public, we have adopted the circle as the logo for the project. So it would be the new icon for the East Nihonbashi area in which the office is located, the building also has a 2 meter wide circle that emits light as its identity.
Architecture, Branding, Graphic Design
AROMA CAPSULE
Aroma Capsule is a wooden Aroma diffuser made in collaboration with LELABO & Yamanaka, Japan lacquer craftsman, for Wallpaper* Handmade project. The diffuser is specially designed for travel use, which includes an aroma oil case within a tiny wooden diffuser. It was designed to be able to put stably on a bed, a sofa – anywhere in a hotel room, thanks to a weight on the bottom.
Industrial Design, Crafts, Product Design
TRUSS
In both nature and in structural engineering, a truss is a structure comprised of one or more triangular units. Based on this system, we designed a robust yet light-weight shelving unit by creating triangles from 3 pieces of wood. The edges of the triangle are exposed, giving it a sleek/slender appearance.
Industrial Design, Furniture Design, Product Design
RIMPA 400
Branding and product design for the whole project called "RIMPA 400," which celebrates 400th anniversary for Rinpa school, the origin of Japanese art of beauty. The project was collaborated with modern artisans and craftsmen who work for traditional crafts in Kyoto. The paper lantern is decorated with detailed patterns in order to show the beauty of bamboo on its structure (collaborated with Kojima Shouten) The wallet with "Hikibaku" technique which creates a myriad of patterns by applying gold and silver leaves. (collaborated with Nishiyama Jisaku)
Product Design, Branding, Graphic Design
NEBUTOLOGY
We conducted a workshop and exhibition at the Aomori Museum of Art in which we aimed to explore and rediscover "Nebuta" - one of the most famous float festivals in Japan. We collaborated with Nebuta craftsman Ryusei Uchiyama to create NEBUTOLOGY, a participatory exhibition in which we engaged visitors in a meditation on new possibilities for Nebuta. NEBUTOLOGY : BLUEROSE Blue roses don't exist in nature as a result of genetic limitations being imposed upon natural variance. For years scientists have attempted to defy nature - to no avail. However, in 2008, a breakthrough involving genetic engineering enabled the blue rose to finally come to fruition. We created a rose-shaped Nebuta, which, for many generations, has remained unchanged as it has been passed down. In our efforts in changing the Nebuta's shape and staging the NEBUTOLOGY exhibition, we were reminded of the scientific challenges that presented themselves in developing a blue rose.
Art Direction, Exhibition Design, Industrial Design
Back to Top