Convey easier advanced science and technology to society.

The University of Tokyo's Komaba 2nd Campus, known as the "Komaba Research Campus," has produced many representatives of Japan, including multiple Nobel Prize winners. It is known as a gathering place for advanced engineering research facilities such as the Advanced Science and Technology Research Center (hereinafter referred to as Advanced Technology Research Institute) and the Production Technology Research Laboratory (hereinafter referred to as Industrial Research Institute). At this campus, researchers of advanced technology gather from different fields and promote interdisciplinary integrations. Although advanced research is conducted every day, how much is actually recognized by the general public is hard to say. This is where we questioned what kind of science communication was required to easier convey the efforts, and for the public to understand and support the Advanced Research Institute and Production Research Center contributions to society.


Design their space conveying contents of advanced research. 

For three years since 2009, we were in charge of design direction for public relations materials at the Advanced Research Institute. Various designs were made conveying outlines of the facility and contents of research for the public visiting the open campus to understand easily. Firstly, for visitors, we designed a mobile sign that clearly points out the locations of each building in the shape of an arrow. Also, a huge floor map of each pavilion is drawn with each laboratory mapped out, finished with a transparent acrylic box containing one section of the research content, like a showcase box. Furthermore, we implemented various ideas to present contents and efforts of each laboratory throughout the space, such as designing the poster visually representing the open campus catch phrase, “Do you see the light?” 

私たちは、2009年から3年間にわたって、先端研の広報物のデザインディレクションを担当することになり、一般の人たちが訪れるオープンキャンパスなどのために、施設の概要や研究の内容をわかりやすく伝えるためのさまざまなデザインを行いました。まず、キャンパスを訪れる人たちのために、矢印の形で各館の場所を明快に指し示す移動式のサインをデザインしました。また、各館の巨大なフロアマップを描き、そこに各研究室の位置をマッピングするとともに、それぞれの研究内容の一部をショーケースのように収めた透明のアクリルボックスを配置。さらに、オープンキャンパスのキャッチコピー「Do you see the light ?」をヴィジュアルで表現したポスターを制作するなど、オープンキャンパスの内容や各研究室の取り組みをプレゼンテーションするさまざまなアイデアを空間全体に実装しました。

The metal sign with the motif of an arrow is stable enough to stand against strong winds, designed to imitate an arrow sign through its shadow. Due to the characteristics of the facility, and as guidance is not required other than special occasions, it is designed to be stacked and compactly stored.


By merely looking at the floor map, not only does it show locations of laboratories, but also contents of each research like an overview of activities being carried out at the Komaba Research Campus.


For the poster, the Komaba Research Campus promotes hope of interdisciplinary integration developed by the Komaba Research Campus. By arranging words of research areas of the campus into a shape that allows light to enter, we expressed the theme of the open campus, "Do you see the light?" Some posters are equipped with rotating motors to give the illusion of being drawn into the research world.

ポスターでは、キャンパスのすべての研究領域が書かれた言葉の列を光が差し込むような形状に配置することで、駒場リサーチキャンパスが推し進める学際融合による希望の光や、オープンキャンパスのテーマ「Do you see the light ?」を表現しました。また、一部のポスターには、丸く抜かれた図案が回転するようにモーターを仕込み、 キャンパス公開時には実際にこれらを回転させることで、まるで研究の世界に引き込まれるような錯覚を与える演出を行いました。

Established an image as a unique and creative research institution.

In 2016, significant projects such as design lab “RCA-IIS Tokyo Design Lab” was produced in collaboration between RCA (Royal College of Art) of the UK with IIS (Institute of Industrial Science). Komaba Research Campus now has a well-established image as a state-of-the-art and unique research facility. There is nothing better than contributing through public relations and succeeding in fostering such an image. For the next three years, just after NOSIGNER was established, we have been involved in a series of design directions that have focused on communicating advanced technology research in an easy manner. We were able to realize the possibilities and the power graphic design truly has. We remember these important projects that nurtured aspects of NOSIGNER's graphic design.

2016年に、生産研が英・RCA(ロイヤル・カレッジ・オブ・アート)と共同で立ち上げたデザインラボ「RCA-IIS Tokyo Design Lab」などの活動に象徴されるように、いまや駒場リサーチキャンパスには、最先端かつユニークな取り組みを行う研究施設としてのイメージが定着しています。こうしたイメージを醸成することに成功した広報戦略に私たちが少しでも貢献できていたとしたら、これほどうれしいことはありません。また、NOSIGNERが活動を始めて間もない時期に3年間、先端技術研究をわかりやすく伝えることが常に問われた一連のデザインディレクションに携われたことで、私たちは改めてグラフィックデザインが持つ機能や可能性に気付くことができました。NOSIGNERのグラフィックデザイナーとしての側面を育んでくれたこれらの仕事は、私たちにとっても非常に重要なプロジェクトとして記憶されています。

RESEARCH CAMPUS / The University of Tokyo
Tokyo, Japan
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa)
University of Tokyo
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