To celebrate the diversity of relationships.
In a modern society where different values coexist, different types of relationships are transcending nationalities and genders. For instance, nowadays, marriage as a form of love does not only limited to male and female couples. It also applies to same-sex marriages and other diverse partnerships, including the LGBTQ community. The traditional concept of engagements and marriages has expanded. All these relationships are equally precious and should not be measured by laws and customs from countries and societies. We questioned with what methods could we choose and express our own will freely in any relationship.
Rings symbolizing new relationships.
Launched by Natsuko Shiraki from the ethical jewelry brand HASUNA, and Shinpei Takagi from the Creative Company NEW PEACE, "Re.ing (ring)" was once a jewelry piece that protected oneself against evil vision, and is now a powerful symbol for people who want to live freely and a blessing for diverse relationships that we have today. Being in charge of the collection, we embodied the brand's vision and celebrated various relationships with four different rings. "LITTLE RAINBOW," which was inspired by different forms of love; "DEARMOND," a personal connection beyond life and death; "PETTIE," a blessing between humans and their pets; and finally, "KEPPAN," a special bond formed between friends who share the same value.
"DEARMOND" is inspired by the connections beyond life and death. The gorgeously shining diamond is the only kind of diamond in the world that is made of carbons from hairs and bones. One can always feel the presence of their loved one, and the ring served as a remembrance of someone important. The circle embedded in the ring symbolizes an eternal and steady bond.
"PETTIE" is based on the connection between humans and their pets. The rings are made from tin, which is soft and bendable by hand, fitting gently onto the body. The ribbon, which also became the design motif, represents supporting minds and symbolizes supporting partnerships.
"KEPPAN" is inspired by the "blood case," in which Samurais swore to each other by cutting their fingers and pressing their blood together, or let the blood fell on their signature to seal their kinship. By using the fingerprints of each ring owner, we visualize the data as the design. This ring expresses the firm connection and protection to those who share the same belief.
Forming new relationships through rings.
Each project developed by Re.ing attracted attention through various media platforms, and the brand concept become so successful with extensive supports from fundraising and crowdfunding. New relationships are created through these rings every day. To expand the product lineup, Re.ing will start to share information through media platforms and holding events. Moreover, it strives to foster the brand community that will continue to work on celebrating the world with various relationships.
NOSIGNER (Eisuke Tachikawa, Daichi Komatsu)
NEWPEACE Inc. (Noriaki Fukushima, moya)