Ginza, Tokyo, Japan
Can we increase innovators by learning from biological evolution and its creative process?
Society is changing drastically. Even now 50 years later since 1972, which was said to be the limit of growth for human beings, we are still growing today. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things?

We developed a methodology called "Evolution Thinking", that educates the transformation of design.
Generating diversity through transformation.​​​​​​​
The observation of how organisms diverge from their original archetype is known as"morphology". For example, if a dog's neck is  extended, its form would become closer to a giraffe; if its mouth is widened, it would be more like a hippopotamus. Closely-related species  share a similar basic form, and it is through minute changes in that form that biological diversity is generated. What is interesting here is that nature itself possesses a methodology whereby a tiny change in parameters can lead to a dramatic change in the probability of survival. Framed in terms of design, a simple analogy can be made with the pursuit of minor changes in order to create an enduring  bestseller. The idea of altering parameters is an effective one in design practice. For example, stretching the seat of a chair makes it into a bench; by expanding the sitting surface it can become a bed; extend just the legs and it can become a pool lifeguard's platform. Even very small changes in parameters can generate countless variations with differing applications. In both the natural and artificial realms, it is essential to secure a diversity of hypotheses in order to reach the optimal choice for long-term survival. In nature, parameter variation is the method used to generate boundless diversity.

生物の種の原型(Archetype) から変形を観察する学問を形態学(Morphology)と呼ぶ。例えばイヌの首を長く伸ばすとキリンのような 形になったり、口を大きくするとカバのような形になるように、近い種は基本となる形態を共有しており、そのわずかな変形によって種の多様性を生み出している。ここで興味深いのは、わずかなパラメータの変化によって生存の確率を劇的に変える方法論を、自然そのものが持っているということだ。デザインの言葉で言えば、マイナーチェンジによってロングセラーを目指すことに近いと説明すれば分かりやすいだろうか。実際にデザインにおいても「パラメータ変形」という考え方は有効である。例えば、椅子の座面を伸ばすとベンチに、座面を広くするとベッドに、足だけを長くするとプールの監視員用の椅子になるように、わずかパラメータの違いであっても、用途の違う無数のバリエーションを出すことができる。自然物にせよ人工物にせよ、長期間生き残る最適な 結論を導き出すには、仮説の多様性を確保する必要があるのだ。自然は、パラメータ変形という手段を用いて無数の種の多様性を生み出す。
Transformation Steam.
In his book On Growth and Form published around 110 years ago, Darcy Wentworth Thompson demonstrated that differences in the form of fish were caused by simple variation of parameters. Comparing this process in fish with the equivalent in aircraft reveals a striking degree of commonality between the instinctive process of adapting to conditions by changing form and the process of formulating designs for aircraft. Envisaging the extremes of transformation is the key to breaking through stereotypes, a powerful method of generating design ideas.​​​​​​​

ダーシー・トムソンは、今から約110年ほど前に「生物のかたち」のなかで、魚の形の違いが単純なパラメータの変形によって起こることを図示した。同じようなプロセスで魚類と飛行機を比較すると、形態の変化によって状況に適応しようとする魚の本能的なプロセスと、飛行機のデザインを発想するプロセスが、驚くほど共通していることが 分かるだろう。変形を想像するプロセスは、固定概念を打ち破る鍵であり、デザイン発想の強力なメソッドなのだ。

"NOSIGNERReason Behind Forms" exhibition starts from the hypothesis "What if all designs are imitations of nature, or what if the very act of designing is the act of unconsciously simulating the evolution of nature?" and compares/contrasts artificial and natural objects and explores the purpose within form, as well as ways of conceiving designs, based on the idea that "design is the biology of objects."​​​​​​​

"Evolution Thinking" is taking off from Japan as a theory beyond Design Thinking–and it has only just begun.
"Evolution Thinking" started as a small experimental exhibition, and is currently gradually spreading, while being supported by proponents  such as the automobile company, the real estate company of the largest scale in Japan and the manager of the global company of apparel. (Reference article: Harvard Business review etc). We will continue to provide "Evolution Thinking" as a program to nurture innovators that change society. In order to realize a sustainable symbiotic society, do not you think that there is at least one innovator within 2000 people, aiming for social change? While it is said that by 2050 the population will exceed 10 billion, one in 2000 is one in five million. With that, we believe that a superior educational program that truly brings up a number of people who realize social change is necessary.

小さな実験的展示から始まった進化思考は、いま日本最大級の規模の自動車会社・不動産会社やアパレルのグローバル企業の経営者など、徐々に賛同者に応援されながら広がりつつあります。(参考記事:Harvard Business review etc)私たちは進化思考を社会を変えるイノベーターを育てるためのプログラムとして提供し続けます。持続可能な共生社会の実現のためには、最低でも2000人に1人程度は、社会変革を目指すイノベーターがいてもいいと思いませんか。2050年までには人口が100億を突破すると言われている中で、2000人に1人は500万人。そのためには、本当に社会変革を実現する人を数多く育てる優れた教育プログラムが必要だと考えています。
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie)
Space Design
NOSIGNER (Eisuke Tachikawa, Sui Fujikawa)
Kunihiko Sato
Related project:                                                                                    
EVOLUTION THINKING: Evolutionary Tree                                 


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Related Project:                                                      
EVOLUTION THINKING: Integration       

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