PROJECT
1/d Once a day
Lifestyle brand celebrating daily rituals. Simple, beautiful design elevates everyday habits and quality of living.
WHY
Bring fun to everyday housework, as habituation.
There has been an evolution in housework, such as the production of dishwashers, washing machines with dryers, and robotic vacuum cleaners. Despite this, the time spent by the average woman has only lessened by six minutes in the last 20 years. (According to Statistics Bureau, Ministry of Internal Affairs and Communications,
It could be that the work behind cleaning and sterilizing is increasing due to the rise in hygiene awareness. At the same time, it can be tedious to clean every day, resulting in slow progress using much more time than intended. We, therefore, questioned whether it was possible to reduce the burden and stress of housework, by bringing fun into the work, encouraging this as a habit.
HOW
A brand proposing how to
“prevent housework,”
stressless.
We produced housekeeping brand “Once a day” for in-house marketing company handling mail orders, FELISSIMO CORPORATION. As per the brand name, “Once a day,” we aimed to make housework a daily habit, proposing concepts to “prevent housework.” We were in charge of product planning, development, and package design.
The spray developed for specific areas in the household, has a compact design to be left on the table or kitchen to use at any time, that blends in with our daily lifestyle. We also aim to increase motivation by adding scratch stickers ruled out onto the spray bottles to record daily usage. This product uses ingredients that are both safe for children and pets, as well as being eco-friendly.
WILL
A long-seller brand,
spreading new takes on housework habits.
“Once a day,” a brand of small products is loved by many, now a long-seller among other FELISSIMO products, aiding the development of other original products. In questionnaires, many product buyers reported that they could, in fact, “make housework a habit” by using these products, where more than 70% answered they would continue usage. Various new products have released since “Once a day,” and we will continue to support housework through this housekeeping brand aiming to “prevent housework.”
INFORMATION
- What
- 1/d Once a day
- When
- 2018
- Where
- Japan
- Client
- Scope
- Branding / Branding Strategy / Logo / Packaging / Naming
CREDIT
- Art Direction
- Eisuke Tachikawa
- Graphic Design
- Eisuke Tachikawa, Toshiyuki Nakaie, Yoshiki Odake, Ryota Mizusako, Ayano Kosaka
- Photograph
FELISSIMO CORPORATION , Yuichi Hisatsugu