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The word design originates from the Latin word designare meaning de-sign. The founder of NOSIGNER discovered a contradiction, however. He states that the original meaning of design only focuses on the visible elements and void of the invisible design which will be the critical part of design in the future. With this discovery, he delved further into abstracting the word and re-defining it to nosign. In contrast to design, nosign investigates beyond sign, the invisible background of design. With the recent opening of the design firm NOSIGNER, It's work has already achieved international acclaim with over 30 design awards both for his designs and philosophy.

 

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