I will exhibit 100% Design London at Earl´s Court next week.
So please let me introduce myself and products.

Here is large size images.
http://nosigner.com/archive/100pressrelease.zip

What is ´nosigner´?

Nosigner is a new occupational title who designs which cannot see.
The word "design" originates from the latin word "designare" meaning de-sign.
On the other hand, "nosign" means no-sign which has no signature on it.
Nosigner is somebody who designs invisible thing without explicit signature.


Products

Arborism

Arborism is a table which has tree form arms.

The design of the unique arms has been configured by the fractal
algorithm called "Tree Curve."
So the design is as same as the branch structure of a real tree.

The interesting point of this design is that it was completed not
by the arbitrary work of the designer but by the natural logic of
nature itself.

By being adapted to urban life recently, we are now far away from
the natural life.

In order to regain our longing natural life, I propose the
rehabilitation method by living surrounded by the products
of which design hold natural logic.

Sumi

"Sumi" is a redesign product of "Yusan-bako" which is a
traditional picnic box / sweets box descended in Tokushima
prefecture; one of the islands located to western part of Japan.

"Yusan-bako" is three-tiered food boxed with twofold outer boxes
for portable uses.

Traditional "Yusan-bako" has two holes on both sides of outer
boxes. By changing the position of these holes to the edge of the
outer boxes, this box realized of pulling out of inner boxes by one
hand as well as excellent design of handle and lid

These days, the outstanding work of craftmens' technique tend to be
lost by the massive production and consumption.

I try to uphold the craftsmen work as well as local industry by
adding the essence of design work opposing to the automated product
works.

"Sumi" has been come about one of these challenges I collaborated
with the woodwork- craftsmen in Tokushima prefecture.

Photo; Masaharu Hatta

Spring Rain

The Asian pasta "bean-starch vermicelli" is called "spring rain" in
Japanese named by chinese characters of it.

This is a lighting made by bean-starch vermicelli. As a matter of
course, it is edible when boiled.

Vermicelli is a naturally made biodegradable plastic and can be
said ecological product for recycling use.

I propose "edible" product which has no trashes when dumped for
saving our living environment!

Photo; Masaharu Hatta

Pokkari

If a lamp is a product, which brings sunny light in a room, a
lampshade can be though as a product which brings a cloud indoors for
protecting us from strong sun (a lamp). This lamp imitates cloud made of real feather.　Even if this is a new product I feel familiar with this one.
Because we may know unconsciously both feather and clouds exist up in
the sky.
Photo; Masaharu Hatta

この９月２０日より２３日まで、100%designLondonという展示会に出展します。
　英国最大、世界的に見てもとっても大きなデザインの展示会です。

　http://www.100percentdesign.co.uk/

　今回は、新作のテーブルなどを発表する予定です。
　この「arborism」は、フラクタルという自然が持っている数学的なアルゴリズムでできた、
　本物の木のような構造の足を持ったテーブルです。

　他には、

　自然が作った生分解プラスチックである、でんぷん質（春雨）を使った照明
　その名も「spring rain（春雨）」

　徳島の伝統的弁当箱を、結晶の構造にヒントを得て進化させた「阿波遊山箱Sumi」

　本物の羽でできた雲のような照明「Pokkari」

　自然のハニカム構造で出来た変形するなべしき「en」

　などを出展予定。

　今回は全体を通して、リハビリテーション、というコンセプトを立てています。
　生活の中に自然の構造を入れ込むことで、
　都市生活で現代の人が忘れてしまった本来の自然な姿を目指して、
　生活のリハビリテーションをする、というコンセプトがあります。

　大自然に学ぶ。というやつです。

　会期中に、もしイギリスにいる方がいたら、よかったら旅行の予定に加えてみてください。

　当日配るフライヤーが以下からダウンロードできますので、
　ロンドンはさすがに・・・と来れない方も、臨場感を味わってみてください。
　http://nosigner.com/archive/100%nosigner.pdf